By Darshan Lindo
If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.
Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of 100,000 advertisers, you'll never have to worry about finding advertisers for your website again.
The concept is simple. If you have a quality site that provides content, such as articles, you may qualify to display Google AdWords text ads on your web pages. If your site is approved, you will receive a portion of the pay-per- click payment.
The great thing about Google's sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine what your page is about and display the ads accordingly. This will increase your click-through rate considerably, as relevant text ads combined with quality content are highly effective.
Although the AdSense program is free to apply, your site will be reviewed and must be approved in order to begin displaying the ads.
As there have been many sites turned down, you'll need to ensure your site meets Google's criteria prior to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies
They're basically looking for quality sites offering content. The keywords here are "quality and content." If your site is under construction, loaded with advertising and/or broken images and links, don't even waste your time applying, as you won't be accepted. However, if you have a quality site and provide your visitors with content, you will most-likely be accepted.
The more content pages you have, the more advertising revenue you can make. It's really that simple. If you don't have your own content, there is a wealth of content available on Internet completely free. Subscribe to any of the following article announcement groups to receive new article submissions each day:
Article Announce - All types of articles AABusiness - Business oriented articles, including: Business, Ecommerce, Sales, Networking, Business Communication, Internet Marketing, Promotion, etc. AAInternet - Internet oriented articles, including: Ebooks, Ezines, Search Engines, Web Design, Web Development, Web Sites, etc. AAHome - Home and Family oriented articles, including: Parenting, Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc. AAHealth - Health and Fitness oriented articles, including both physical and emotional health. AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll not only receive new article submissions delivered to your email, but you'll also have access to the archives which contain thousands of quality articles.
To Your Success!Visit the following web address for other articles information:http://darshanworkathomejob.bravehost.com/
Article Source: http://EzineArticles.com/ Saturday, January 29, 2005 at 11:05 AM

By S. Housley
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.
Whether a blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:
1. ) Google Adsense in Blogs Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.
2. ) Affiliate Programs (Product Endorsements) Affiliate Programs work when an affiliate web site receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.
3. ) Product Promotion Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.
4.) Banner Ads While less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.
As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a communication means to many.
About the Author: Sharon Housley manages marketing for the NotePage http://www.notepage.net/ and FeedForAll http://www.feedforall.com/ product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com/ , and http://www.small-business-software.net/
Article Source: http://EzineArticles.com/ at 11:04 AM

Are You Using Both Sides of the GoogleCoin? By Jason Hulott
By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offerswebsite owners the ability to display these PPC results ontheir own websites.
For this privilege, Google will pay the website owner ashare of the PPC revenue earnt from any click throughs onthe results displayed on their website.
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted trafficand on the other side, the ability to generate revenue fromyour existing traffic.
You'd think that was the end of it but really it is only thebeginning.
Heads or Tails? Heads it is….
Let's look at Adwords
There are those that think…
…write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to workOK for them. Remember I said OK!
For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can.
One such character is Chris Carpenter , whose GoogleCash ispioneering in the way that he works Google and now letsother work Google just as hard.
"Like Bruce Lee taught us the art of fighting withoutfighting, Chris Carpenter shows us the art of websiterevenue generation without a website!"
Chris has shown examples of Adwords campaigns that costcents to set up but pay dollars in commissions. None of mycurrent investments give me such a high ROI.
I have tried my hand at it and I am currently making around$4000 per month just from this one product. I am onlyspending $250 on Adwords to get this return.
Why not have a look at Google Cash yourself.
http://www.j2-squared.com/google-cash-book-review.htm
Tails you win!
Secondly, while most people just cut and paste Adsense codeinto all the pages of their site, they just leave it at thatthinking job done!
They don't explore the high value keywords in their marketor niche.
Why do that?
Well if you knew what the more profitable keywords and termsare, you can write content and these words can be displayed.Google Adsense will then look at your page content and workout what to display.
You could double your income by changing words on your site.Maybe Life insurance to life assurance or personal loan toloans or adverse credit to bad credit.
Also sites tend to use one format and one position for theads.
Test, test, test
Try different layouts and work out which ones work best foryou. You may be surprised.
Test, test, test
There are several tools that can help you identify keywordsbut the best for you would be either the Google Adwordsprogram or Overture view bids tool.
Don't worry about thinking you are doing anything wrong. Infact, think about it - you will be creating relevant contentfor Google to display and for their users to read. Users arehappy, Google are happy and you will earn more revenue fromAdsense. So hopefully you'll be happy too!
A Win Win situation!
Again, like most things rather than reinvent the wheel thereis a whole book on Adsense written my friend WilliamCharlwood has written The Definitive Guide to Google AdSensewhich tells you exactly how to make money by hosting smallads on your website. It is a detailed road-map of everythingyou need to do to get going and then maximise your AdSenseincome.
Once you've got it right, you can look forward to a checkevery month from Google.
Check this out here:
http://www.j2-squared.com/adsense-guide.htm
So there you are, there are two sides to the Google coin.Are you using both sides!
Good Luck!
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
Article Source: http://EzineArticles.com/ at 11:02 AM

What is Google AdSense? By Jakob Jelling
In the mid 1990’s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google’s straightforward approach to a banner/content-free home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.
You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website. Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the Adwords advertiser places on each click.Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.
In short, Google’s idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.
Jakob Jelling is the founder of http://www.sitetube.com/. Visit his website for the latest on planning, building, promoting and maintaining websites.
Article Source: http://EzineArticles.com/ at 10:59 AM

Understanding Google AdSense By S. Housley

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.
Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.
Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:
http://www.ring-tone-software.com/ (scroll to the bottom)http://www.ringtones-central.com/ (scroll to the bottom)
or
http://www.police-central.com/ (download left side)http://www.police-supplies.com/ (scroll to the bottom)
Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.
ChannelsGoogle recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.
Optimizing Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.
1.) Web page content on pages that ads are served should be static not dynamic.
2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google
3.) If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.
4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.
Revenue EarnedAlthough Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.
AdSense Conclusion:Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.
About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net/ a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com/ , and http://www.small-business-software.net/
Article Source: http://EzineArticles.com/ at 10:57 AM

I would like to welcome you to my new blog about Google Adsense Friday, January 21, 2005 at 6:52 PM