Are You Using Both Sides of the GoogleCoin? By Jason Hulott
By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offerswebsite owners the ability to display these PPC results ontheir own websites.
For this privilege, Google will pay the website owner ashare of the PPC revenue earnt from any click throughs onthe results displayed on their website.
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted trafficand on the other side, the ability to generate revenue fromyour existing traffic.
You'd think that was the end of it but really it is only thebeginning.
Heads or Tails? Heads it is….
Let's look at Adwords
There are those that think…
…write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to workOK for them. Remember I said OK!
For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can.
One such character is Chris Carpenter , whose GoogleCash ispioneering in the way that he works Google and now letsother work Google just as hard.
"Like Bruce Lee taught us the art of fighting withoutfighting, Chris Carpenter shows us the art of websiterevenue generation without a website!"
Chris has shown examples of Adwords campaigns that costcents to set up but pay dollars in commissions. None of mycurrent investments give me such a high ROI.
I have tried my hand at it and I am currently making around$4000 per month just from this one product. I am onlyspending $250 on Adwords to get this return.
Why not have a look at Google Cash yourself.
http://www.j2-squared.com/google-cash-book-review.htm
Tails you win!
Secondly, while most people just cut and paste Adsense codeinto all the pages of their site, they just leave it at thatthinking job done!
They don't explore the high value keywords in their marketor niche.
Why do that?
Well if you knew what the more profitable keywords and termsare, you can write content and these words can be displayed.Google Adsense will then look at your page content and workout what to display.
You could double your income by changing words on your site.Maybe Life insurance to life assurance or personal loan toloans or adverse credit to bad credit.
Also sites tend to use one format and one position for theads.
Test, test, test
Try different layouts and work out which ones work best foryou. You may be surprised.
Test, test, test
There are several tools that can help you identify keywordsbut the best for you would be either the Google Adwordsprogram or Overture view bids tool.
Don't worry about thinking you are doing anything wrong. Infact, think about it - you will be creating relevant contentfor Google to display and for their users to read. Users arehappy, Google are happy and you will earn more revenue fromAdsense. So hopefully you'll be happy too!
A Win Win situation!
Again, like most things rather than reinvent the wheel thereis a whole book on Adsense written my friend WilliamCharlwood has written The Definitive Guide to Google AdSensewhich tells you exactly how to make money by hosting smallads on your website. It is a detailed road-map of everythingyou need to do to get going and then maximise your AdSenseincome.
Once you've got it right, you can look forward to a checkevery month from Google.
Check this out here:
http://www.j2-squared.com/adsense-guide.htm
So there you are, there are two sides to the Google coin.Are you using both sides!
Good Luck!
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
Article Source: http://EzineArticles.com/ Saturday, January 29, 2005 at 11:02 AM